Privacy Policy

Policy

Welcome to KM6.org, an AI-powered co-pilot from Urobora ("Urobora," "we," "us," or "our"). We are committed to protecting the privacy of our users ("you," "your"), the independent truck owners and small fleet operators who power the logistics industry.This Privacy Policy explains how we collect, use, store, and share your personal and operational data when you use our AI platform, mobile applications, and related services (collectively, the "Services"). Our core mission is to empower you by transforming this data into a competitive advantage, enhancing your profitability, and reducing your operational stress. This policy is designed to be transparent about that process.By using our Services, you agree to the collection and use of information in accordance with this policy.

2. What Information We CollectTo provide and improve our Services, we collect several types of information. This data is crucial for turning your device into a command center for your business.
A. Information You Provide Directly:Account & Profile Information: When you register, we collect your name, company name, contact information (email, phone number), MC/DOT number, and payment information.
Driver & Business Preferences: To personalize the service, we collect your preferences for desired lanes, home time, rate-per-mile minimums, work styles, equipment types (e.g., dry van, reefer), and preferred work hours.
Business Documents: To automate the administrative lifecycle of a load, you may upload documents such as Bills of Lading (BOLs), Proof of Delivery (PODs), rate confirmations, and insurance certificates.
B. Information Collected Automatically Through Your Use of the Services:Location & Geofencing Data:
We collect real-time location data from your mobile device when the app is in use to provide automated status updates to brokers (e.g., ETAs, pickup/delivery confirmations) and identify your position for load matching. This function is a core part of our hands-free communication hub.
Communication Data:
Emails:
When you link your email account, our system scans incoming emails from brokers and shippers to automatically extract load details, rates, and contact information for lane nurturing.
Voice Data: For our AI-powered broker call feature, we process audio recordings and transcripts of calls made through the platform to brokers to obtain load details and rates.
Usage and Technical Data: We collect information about how you interact with our Services, including IP address, device type, operating system, app version, feature usage patterns, and diagnostic data to improve performance and user experience.
C. Information from Third-Party Sources:Load Boards & Aggregators: We integrate with load boards like DAT and Truckstop. When you link your accounts, we access and process load data from these platforms on your behalf to aggregate opportunities.
Public & Industry Databases: We may collect information about brokers and facilities from public sources or industry databases to supplement our vetting process, helping you assess their creditworthiness and operational history.

3. How and Why We Use Your Information (The Legal Basis)Our use of your data is driven by our commitment to making you a more informed and profitable business owner. We process your information on the following legal bases:
Purpose of ProcessingData UsedLegal BasisTo Provide, Automate, and Personalize the Service Account Info, Preferences, Location Data, Documents, Communication Data
Performance of a Contract. This processing is essential to deliver the core features of the KM6.org platform you have subscribed to.
• To execute AI-powered load searches based on your unique criteria.<br>
• To automate document submissions.<br>
• To provide a unified, hands-free communication hub with brokers.
To Enhance Your Profitability and Business Intelligence Usage Data, Location Data, Communication Data, Third-Party Data
Legitimate Interest. We have a legitimate interest in providing you with market insights and predictive analytics that are central to the value of our Service.
• To provide real-time market rate analysis and predictive net profit calculations for loads.<br>
• To perform data-driven vetting of brokers and facilities.<br>
• To identify and recommend profitable recurring lanes ("Lane Nurturing").
To Negotiate and Manage Loads on Your Behalf Account Info, Voice Data, Email Data, Preferences
Performance of a Contract. This fulfills our promise to act as your co-pilot in securing business.
• To leverage AI to automatically call or email brokers for rates.<br>
• To use AI-driven negotiation to secure better margins.
To Communicate and Provide SupportAccount Info, Communication Data
Legitimate Interest. To keep you informed and maintain our service quality.
• To send you service-related announcements, updates, and security alerts.<br>
• To respond to your support requests and questions.
To Improve and Develop Our AI Models and ServicesAnonymized and Aggregated Data (from all categories)
Legitimate Interest. To refine our machine learning models, improve our algorithms, and develop new features that benefit our user community. We are committed to de-identifying this data where possible to protect your privacy.

4. Who We Share Your Information WithWe do not sell your personal data. We only share information as necessary to provide the Services, comply with the law, or protect our rights.
Brokers and Shippers: We share your location, status updates (e.g., "Picked Up," "ETA 2 hours"), and relevant documents (like PODs) with brokers to fulfill your obligations for a specific load. This is automated communication that you control.
Third-Party Service Providers: We work with vendors who provide services on our behalf, such as cloud hosting (e.g., AWS, Google Cloud), payment processing, and data analytics. These partners are legally and contractually bound to protect your information and may only use it to perform the services we have engaged them for.
Load Boards and Integration Partners: When you instruct us to interact with platforms like DAT or Truckstop, we share the necessary information to perform searches or post your availability on your behalf.
Legal and Regulatory Bodies: We may disclose your information if required by law, such as in response to a subpoena, court order, or other governmental request, or to protect the safety, rights, or property of Urobora, our users, or the public.
Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction.3 We will notify you of any such change in ownership or control of your personal information.

5. Data SecurityWe take the security of your data seriously. We implement robust technical and organizational measures to protect your information from unauthorized access, use, alteration, or destruction. These measures include:
Encryption: Your data is encrypted both in transit (using TLS) and at rest.
Access Controls: We enforce strict access controls to ensure that only authorized Urobora personnel can access your data for legitimate business purposes.
Regular Security Audits: We conduct regular security assessments and penetration testing to identify and remediate vulnerabilities.While no system is 100% secure, we are committed to providing a secure environment for your business-critical information.

6. Data RetentionWe retain your personal data for as long as necessary to provide you with the Services and for legitimate and essential business purposes, such as maintaining your account, making data-driven business decisions, and complying with our legal obligations.
Account Information: Retained for as long as your account is active and for a reasonable period thereafter in case you decide to re-activate the Services.
Operational Data (Loads, Documents, Communications): Retained in accordance with legal and industry standards for transportation documents (typically 3-7 years) and as necessary to support our analytics and machine learning models.
Anonymized Data: We may retain and use anonymized and aggregated data indefinitely for research and to improve our Services.

7. Your Rights and ChoicesDepending on your location, you may have the following rights regarding your personal data:
Right to Access: You can request a copy of the personal information we hold about you.
Right to Rectification: You can correct inaccurate or incomplete information in your account settings or by contacting us.
Right to Erasure (Right to be Forgotten): You can request that we delete your personal information, subject to certain legal and contractual restrictions.
Right to Restrict Processing: You can ask us to limit the processing of your personal data in certain circumstances
.Right to Data Portability: You can request a copy of your data in a machine-readable format to transfer to another service.
Right to Object: You can object to our processing of your data for our legitimate interests.
Rights Related to Automated Decision-Making: Our service relies on automation; however, you have the right to understand the logic involved and, where applicable, request human intervention.To exercise any of these rights, please contact us at privacy@urobora.com. We will respond to your request in accordance with applicable law.

8. International Data Transfers
Our Services are hosted and operated in Spain. If you are using the Services from outside, your information will be transferred to, stored, and processed in Spain. We take steps to ensure your data is protected in accordance with this policy and applicable laws.

9. Children's Privacy Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have inadvertently collected such information, we will take steps to delete it.

10. Changes to This Privacy Policy We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

11. Contact Us If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:UroboraEmail: privacy@urobora.com

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